Today’s consumers are evolving. We are living in the midst of the, “Experience Economy”. Consumers look for experience as well as product. Imagine a customer walking into a coffee shop to get a cup of coffee. Today, from the interior design of a shop to how a customer is greeted, to the menu and selection process all the way to how payment is made and how the order is processed, even to the actual cup in which the coffee is… Continue reading The “Experience Economy” is already here: Are we ready yet?